Dashboard
Your dashboard provides comprehensive visibility into your organization’s digital presence, operational performance, and strategic metrics through the Northstar Auditor and Client Intelligence modules.
Overview
The Dashboard is the first thing you see when you log in. It provides a snapshot of your key metrics and any items requiring your attention.
Key Metrics
The dashboard displays comprehensive metrics from the Northstar Auditor and Client Intelligence modules:
Northstar Auditor - Technical Performance
What it measures: Complete website analysis and scoring across all digital touchpoints.
This includes:
- Core Web Vitals - Page speed, interactivity, visual stability
- Technical SEO - Search engine optimization and indexing
- Mobile Experience - Responsive design and mobile usability
- Security & Accessibility - SSL, HTTPS, and accessibility compliance
- Analytics Detection - GA4, GTM, and tracking verification
- Bookability Assessment - Online scheduling and contact detection
Operational Intelligence
What it measures: Strategic insights and analytics for data-driven decisions.
This includes:
- Benchmarking - Industry and competitive analysis
- Goal Tracking - Progress toward business objectives
- Trend Analysis - Historical performance and forecasting
- Action Prioritization - AI-powered recommendations and insights
- Multi-source Data - Integrated analytics across all systems
Client Intelligence Dashboard
What it measures: Unified view across marketing, sales, operations, and reporting systems.
This includes:
- CRM Integration - Customer data and relationship insights
- Content Performance - Marketing content effectiveness
- Conversion Tracking - Lead generation and sales funnel analysis
- Competitive Intelligence - Market positioning and opportunities
Understanding Your Scores
Each metric is scored on a scale of 0-100:
| Score Range | Rating | Meaning |
|---|---|---|
| 80-100 | Excellent | Top performer, maintain current efforts |
| 60-79 | Good | Solid performance, minor improvements possible |
| 40-59 | Fair | Room for improvement in key areas |
| 0-39 | Needs Work | Significant improvements recommended |
Scores are updated regularly based on automated scans. Major changes may take 24-48 hours to reflect.
Trend Charts
Below your scores, you’ll see trend charts showing how your metrics have changed over time. Use the date filter to view:
- Last 7 days
- Last 30 days
- Last 90 days
- Year to date
Action Items
The Action Items section highlights tasks that need your attention, prioritized by importance:
- High Priority (red) - Urgent items affecting your scores
- Medium Priority (yellow) - Important but not urgent
- Low Priority (blue) - Nice-to-have improvements
Click on any action item to see details and recommended next steps.
Goals Progress
If you’ve set business goals, the dashboard shows your progress toward each one with visual progress bars.
Related: Understanding Scores